Offering a clearly defined brand promise and delivering a great guest experience drives customer loyalty and value for owners. But, says Heather Balsley, SVP, Americas Brands & Marketing InterContinental Hotels Group (IHG), it’s also important when building scale. “Having a network of hotels with a consistent level of service leads to more growth,” she says. “On the strength of this scale, branded hotels can also offer guests added benefits.
One of life’s many blessings is that with the dawn of every new day we have the ability to start fresh — to erase the mistakes of yesterday and begin anew. With an entire year now ahead of us, we can look forward to a clean slate. As an industry, there are varied challenges to overcome and new opportunities to seize. One of the most pressing challenges is the imminent increases to the minimum wage in many parts of the country.
Mealtimes have traditionally been a time for friends and families to sit around the table and share stories. But now, chefs and producers are using the food itself to spin yarns — telling tales about the local terroir and starting a dialogue around the importance of sourcing local ingredients. In Ontario, fresh local products are in abundance — one only has to look as far as their own backyard — and the producers/suppliers are passionate about the story behind their food.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".