Diageo has agreed to acquire George Clooney’s Casamigos Tequila brand for US$1 billion, increasing the spirits giant’s presence in the fast-growing super-premium category. Diageo will initially pay US$700m for the brand and will potentially pay a further US$300m depending on Casamigos’s performance over the next 10 years. The transaction is expected to close in the second half of the 2017 calendar year, subject to regulatory clearances.
Terroir, provenance and locality have become ubiquitous buzzwords in Scotch whisky – but as the industry grows and diversifies, are the category’s five classified regions still fit for purpose? The Spirits Business speaks to producers to gauge the mood in the country.
Last week, Amy Hopkins spent three days with renowned liqueurs and syrups maker Giffard, exploring its new state-of-the-art syrups production site and judging the 10th annual Giffard West Cup cocktail competition. The trip started with a whistle-stop visit to Paris to check out the Cocktail Spirits trade show at Maison Rouge. Innovation was the name of the game, with a plethora of boundary-breaking bottlings on display.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".