Amy Lynch is an Austin-based writer and editor for hire. She works with magazines, blogs and brands to tell the stories of places that inspire conversation, products that spark curiosity, projects that stimulate progress, and people who move the world forward.
1. Omaha’s Henry Doorly Zoo and Aquarium It’s easy to see why this zoo consistently receives high marks. First, it’s huge. Second, its design lets you commune with gorillas, sharks, snakes, butterflies and all sorts of other creatures. It's also home to the largest indoor desert habitat in the world, capped off with a stunning three-story dome. You don’t have to stay away in the winter either: 7 acres of indoor exhibits, the Scott Aquarium and an Imax theater are good reasons to visit year-round.
It’s a dirty little secret. I’m downright ashamed. But it’s also the truth: I can’t cook. I’m surrounded by foodies with prominent names, but honest to Pete… I can’t cook. As a culture, we don’t just enjoy the taste of food. We adore the ritual of it…When I got an email from a good friend this summer inviting me to join her “cookbook book club” (say that ten times fast), I had a moment of mild – no, moderate — panic.
I was sitting in an office in New York last month, getting ready for a client meeting when I realized a basic truth about myself: I’m a little old lady who’s stuck in the past. And maybe that’s kind of okay. Full of well-funded startups with statistically brighter futures than most of their contemporaries, the space was bright and urbane – exposed brick, open plan, glass walls, abundant sunlight – and buzzing with the sounds of twentysomethings trying to launch The Next Big Thing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".