Ever notice how many of the world’s most recognizable brands have a mascot? You know, figures like the yellow raincoat-clad Morton Salt girl and Mr. Clean, in his pristine, white T-shirt? Or non-human varieties, like the talking M&Ms, the Aflac duck, or – another critter and one of the world’s most recognizable mascots – Mickey Mouse. This year, that mouse who started it all, to paraphrase Walt Disney, turns 90. And he’s one of history’s most lovable and hardest working mascots.
Getty Images has been at the forefront of commercial and editorial photography for more than two decades, and almost every year, they’ve predicted a series of global visual trends that are stunningly accurate and insightful. This year, Getty offers three thought-provoking trends that will preside over the year’s visual landscape, finding their way into all kinds of imagery, design, and aesthetics, from museum exhibitions to marketing campaigns.
In this field, it pays to think outside the box. Creativity drives performance, and smart content marketers are starting to approach old tasks in new ways. Take the annual report, for instance. Generally of interest only to stakeholders, executives, and some employees at best, the dry, numbers-filled document has largely been known as a long and boring corporate legal requirement.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".