Even in the middle of winter, the air in Provincetown, Massachusetts has an icy, floral smell. "Being so far out in the sea," says designer John Derian, "You can almost smell spring happening somewhere in the world." But it's summer when the town really comes alive, and when he and his boyfriend, photographer Stephen Johnson, spend their days exploring the miles of wild federal land that surround the tiny village at the northernmost end of Cape Cod.
Everyone is familiar with the notion of Armchair Travel —especially here at Traveler , where we traffic in it daily—but what about Medicine Cabinet Travel? Or Bedside Table Travel? Or Top-of-Your-Chest-of-Drawers Travel? Scent has such a powerful ability to transport you through time and space: the sweet smell of Gardenia might be pure Southern summer of 1998, or a whiff of honeysuckle could take you straight to springtime in Venice .
For this week's edition of Summer Fridays—a weekly series in which we ask the most interesting, well-traveled people we know about what they're doing this weekend—we spoke to designer Karen Walker, a native New Zealander who spends her summers (which, ok, are really during our winters) on Waiheke Island, a beachy retreat 35 minutes by ferry from the center of Auckland.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".