Die Meldung war klein - doch nur einen Tag später sollte sie zu einem tragischen Vorboten einer der größten Flugzeugkatastrophen der Luftfahrtgeschichte werden. Am 25. Juli 2000 berichteten viele europäischen Zeitungen, dass die British Airways eine Concorde aus dem Liniendienst genommen hat. Viel Notiz davon nahm die Öffentlichkeit zunächst nicht.
ZURICH — The stakes were high. It doesn’t happen often that a bunch of CEOs of some of the world’s most important airlines fly on one and the same aircraft. And unlike in other industries, where the top brass can never travel together in the air, the airline industry rather demonstrates its full confidence in an aircraft that is not in commercial service yet. Such was the setting of flight BBA505 from Dublin to Zurich on June 3.
The airlines business model is to earn money flying passengers and freight from point A to point B in the safest, most comfortable, punctual and efficient manner. It is not part of their core business to bask in the glorious past of the company’s heritage. Archives only cost money without generating profit, argue the bean counters sitting in the upper echelons of management these days. Big mistake, others contend, because a glorious past can be an integral part of a well-managed and relevant brand.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".