Last Friday, Helen Rivera wept in front of the steps in front of Alfred Angelo's West Covina store. A sign on the door gave an email address for the company's attorney. Alfred Angelo, a national bridal chain, with more than 60 stores and 70 years in business, had abruptly declared bankruptcy and closed all of its stores, seemingly overnight. Rivera was trying to track down one bridesmaid's dress, which was paid for, but not picked up yet.
This is the untold story of an "overnight success" that actually begins in Chino Hills in 1987. DeAnne Stidham, then a young stay-at-home mom with four small children, lucked into a box of frilly children’s party dresses. That set into motion a series of events that would lay the groundwork for what is now a $1 billion company. That company, LuLaRoe, is best known for its butter-soft cotton leggings and flowy dresses in wild prints.
This week, bridesmaid and wedding dress company Alfred Angelo abruptly shut its doors, leaving customers in Southern California scrambling without many alternatives. Helen Rivera, 35, is getting married in November with — ideally — 12 bridesmaids at her side. But, when she arrived at the Alfred Angelo store in West Covina Friday to pick up the last bridesmaid dress, she was shocked to see that the store was closed. For Rivera, it was the final straw in a string of unfortunate events.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".