If I were a conspiracy theorist, I would say that the powers that be do not want people to be smart. That smart people are less easy to manipulate. That smart people ask questions that politicians often can’t answer. And votes come from the masses, not the few that know better. I believe that with two things offered to them, any individual can achieve greatness. These two things should be universal and they should be free. The first one is healthcare. The other is education.
This week I found myself at an event where one of the current buzzwords was mentioned – diversity. This time, it had to do with journalism. It will come as no surprise that journalism is a ‘white sport’. Just visit a few newsrooms in London. Count the people who are not white. Check how many have an accent other than a British one. I pledged a long time ago to always fight for diversity. Not because we have to, but because, especially in my industry, we need to.
This week I asked Jimmy Wales, the founder of Wikipedia, who in the media should take it upon themselves to educate people on the economy, especially in light of the lies circulating during the Brexit campaign, if financial publications stay behind a paywall. It is not an easy question to answer. For those who know me, this is not a new theme. I’ve been saying for as long as I can remember that the media should not have the sole role of informing; it has to educate its audience too.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".