Situation: Couple near retirement has all financial assets in GICs and cash earning less than inflationSolution: Raise returns with guaranteed annuity income or dividends that enable tax savingsIn Toronto, a couple we’ll call Ernst, 64, and Elise, 56, have built a secure life with hard work and dedicated saving. Ernst came to Canada as a teenager and worked in factories until, at age 40, a back injury sidelined him. He receives $52,800 from disability payments.
Situation: Energy industry employee with good income but too much debt needs retirement planFred, as we’ll call him lives in Alberta, making a good living in the oil fields as a mechanic. He takes home $7,400 per month from his job and $2,045 from three rental properties, total. Fred is divorced and his kids have gone on to lives of their own. He has been prudent, building up his net worth with three rental condos. Now 52, he wants to retire at 60.
Situation: Couple already retired fear that they are at the brink of a financial disasterSolution: Sell assets with low returns, simplify financial affairs, diversify assets to add securityAlready retired, a couple we’ll call Matti, 73, and Jack, 64, make their home in B.C. They are financially secure with a yearly income of $61,860 after tax. Part of their income is cash flow from a corporation which holds two rental properties from which they take $18,000 a year.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".