Every time I watch TV coverage of another mass shooting it breaks my heart. The list is too long to mention them all but the one that comes to the top of my mind is Sandy Hook. It's now been five years since a gunman shot and killed 26 people at the Sandy Hook elementary school in Newtown, CT. Twenty of the victims were first graders. The town has asked the news media to stay away from Newtown every anniversary.
When Derek Jeter starred for the New York Yankees from 1996 to 2014, he could almost do no wrong–he helped the team win five World Series titles, slugged a home run to join the 3,000-Hit club and ended his career with the sixth-most hits in Major League Baseball history. About the only thing he did wrong–in the PR sense–was that as a young player he partied and stayed out late.
In the weeks since allegations about Harvey Weinstein's years of sexual harassment and sexual assault of women broke in the media, many of the more than 30 well-known men in the same boat have been quickly fired or forced out of their jobs. This is the new response to sexual harassment during this period of time. PR must go along with it, but there are changes coming to crisis PR. It is good for society to air these sexual harassment allegations and fix the underlying issues.
#governmentshutdown#Deficit#debt Yes, all of this is complicated. There must be solutions. But the strangest one I ever heard of was former Rep. Jack Kemp once suggesting we could take all the state budget surpluses, add them all up and -- use them to balance the U.S. budget.
#governmentshutdown Why can't the U.S. federal government be funded to operate continuously for a full fiscal year -- instead of the politicians engaging in a created crisis of political games and #PR -- this makes no sense time after time.
@grynbaum Fascinating to watch how media -- especially TV -- covered #shitholecountries comment. @MSNBC for 1 used s..hole to report what #Trump said, & used full word. Others used the word live on TV with warning. Will this change bad language norms? Should it prompt FCC rules review? #PR
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".