Around the time that Harvey Weinstein allegedly began two decades of sexual harassment of women, I was a reporter covering another case of a powerful male boss reportedly engaging in similar behavior toward female employees–this time at a Wall Street company. He and the company fought back with spin and legal threats–even telling me one of my stories was libelous–right on deadline. Eventually he was cleared of the charges.
For years, the media has been experimenting with online subscriptions and paywalls as a way to make up for lost print advertising and rising costs. Some outlets have succeeded beyond their wildest expectations. But Google had used a “first click free” policy that allowed users of its search engine to bypass paywalls on news websites. Until recently, that is, when it announced a plan to end its “first click free” policy.
When it comes to your first PR job, take it one step at a time as you start climbing the ladder. After all, PR requires that you juggle several disciplines simultaneously. You’ll need to understand how social media works; you also likely will interact with the press. And you have to communicate with executives at brands, either as colleagues or clients. PR also involves internal politics – both at the brand or PR agency you work for, so you'll need to understand those skills as well.
#Fox#Time#CNN#FCC#TimeWarner#ATT All these potential media deals and the rules change by the FCC on media ownership rules seem sure to shake up the media industry again. Consolidation and we don't what else coming down the pike here.
@NYMag#PR#optics He is reported to have taken seven trips on government planes costing over $800,000, including one with his wife. Now the same duo pose in this picture with a lot of of newly printed money This is the best PR idea and photo op someone came up with?
@BrendanKutyNJ#DerekJeter He needs to get used to the fact that he is under a whole different kind of news media scrutiny now as #Marlins owner -- especially since the team seems to be shopping #Stanton -- now the #NLMVP So Jeter can't do what he did as @Yankees SS, giving soft answers. #PR
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".