When it comes to your first PR job, take it one step at a time as you start climbing the ladder. After all, PR requires that you juggle several disciplines simultaneously. You’ll need to understand how social media works; you also likely will interact with the press. And you have to communicate with executives at brands, either as colleagues or clients. PR also involves internal politics – both at the brand or PR agency you work for, so you'll need to understand those skills as well.
In today's media world, getting coverage is only one piece of the PR pie. You want to get more eyeballs by driving your story further into the media food chain. There are several ways to engage the media and raise awareness of your brand. Your Web Site: Don't just have an e-newsroom – promote it so the media can know where to get your brand's news and contacts. Also promote on the web site and in emails that you have a Twitter feed with the handle and link as well as other social media information.
To listen to President Donald Trump, his spokespeople and a number of talking heads on cable TV, leaks to the media are rampant these days. But is this really true? At the same time that Trump has rebuked the media for reporting leaks, he has derided a number of the stories based on the leaks as fake news. So, what's going on here? There may be a larger, age-old issue here when it comes to leaks vs. reporting.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".