I ready David Linthicum’s post ”Data integration is the one thing the cloud makes worse” with great interest. A huge reason that I decided my next job would be for a search company was because of this very problem. (That’s why I now work for LucidWorks, which produces Solr- and Spark-based search tools.) While working with clients, I realized that with big data and the cloud a tough problem, finding things was becoming worse.
Modern ethos is that all data is valuable, should be stored forever, and that machine learning will one day magically find the value of it. You’ve probably seen that EMC picture about how there will be 44 zettabytes of data by 2020? Remember how everyone had Fitbits and Jawbone Ups for about a minute? Now Jawbone is out of business. Have you considered this “all data is valuable” fad might be the corporate equivalent?
We're not all going to the public cloud overnight. That’s why the hybrid cloud is a critical concept for enterprises. The idea of a hybrid cloud is that you keep your server farm and massive investment in VMware, Oracle, and whatever else you bought over the last 20 years or so and relocate some workloads to the public cloud. You’ll also create a private cloud with many of the same features of a public cloud.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".