We recently mused, half seriously, whether the entire point of the Windows 10 upgrade was to harvest your personal information. With Microsoft suffering from a serious case of Google envy, perhaps it felt it had some catching up to do. Now Microsoft is revamping the user-tracking tools in Windows 7 and 8 to harvest more data, via some new patches.
The Daily Mail yesterday reported Apple may recall the iPhone 4. It based the story on “confirmation” from a Steve Jobs Twitter account clearly marked as a spoof. While Twitter account 'ceoSteveJobs' has over one million followers, reporter Richard Ashmore overlooked a vital piece of information prominently displayed in the account profile: “Of course this is a parody account.”The spoof Steve had Tweeted “We may have to recall the iPhone.
A fundraising vehicle to help get the world's fifth richest man Mark Zuckerberg elected as President of the United States will now take your money. The Super Political Action Committee (PAC) is called (inevitably) 'Disrupt for America' and describes itself as "a progressive advocacy group focused on pragmatic, grassroots activism with an emphasis on social media, organized assembly, and open discourse and debate."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".