Google appears to have revived an "auction-based fix" to vertical search competition complaints, according to Reuters. Four years ago, Google proposed to "auction off" space on its search page, as a remedy to competition complaints that it favoured its own properties over rivals. The European Commission rejected it as inadequate at the time. Vertical search specialists in shopping and maps were particularly badly hit when Google introduced these changes in 2006 and 2007.
Fear of the Adpocalypse has died down in recent months - but new platform Apple releases have revived it. Apple's imminent decision to throttle third-party cookies poses a mortal threat to behavioural advertising, says Madison Avenue, and therefore to Life On Earth as we know it. Apple is building "Intelligent Tracking Prevention" into Safari on desktop and mobile. iOS for iPhone and iPad is due to drop this week, with MacOS following a week later.
While Apple was making the iPhone less dependent on a Mac or PC, this week, it was tying its Watch even closer to the iPhone - contrary to what Apple's marketing material wants you to think. If you didn't know anything about Apple Watch Series 3 other than that it "now has a 4G SIM", you'd be forgiven for thinking this is a more independent computing device than its predecessors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".