Grabbing a bag of chips to pair with my sandwich the other day, I couldn’t help but notice the calorie count printed on the package. Being somewhat of a nutrition nerd already, I was used to reading food labels, but this felt different. Instead of me looking for the nutrition facts, it seemed the nutrition facts were actually looking for me.
The fitness industry, notoriously fickle and ever-changing, requires amphibian-like levels of versatility and adaptability in order to thrive. Christophe Bellito opened a gym in downtown Santa Cruz in 1997 under the name Frog Fitness. Two decades and one name change later, he and his wife Cecile now own a total of five Toadal Fitness locations around Santa Cruz County. The first gym Bellito opened was actually a women’s club in Richmond, California. “It was a wonderful experience,” he says.
Turmeric, a tropical-plant cousin of ginger, has roots that are so deeply orange they make tanning bed enthusiasts twinge with pangs of jealousy, and they have left yellow stains on many a cutting board. Native to southern Asia, turmeric’s richly hued roots may bring a wealth of health benefits to those who consume it. “Turmeric is good for people with inflammation,” says Talya Lutzker, a local certified Ayurvedic practitioner for more than 16 years.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".