I threw out a pair of heels I bought in 2010, not because I was bored with them. I threw them out as they had lived out their life after being repaired thrice by a cobbler and then finally dying out on me. But as I was throwing them out, a vision flashed before my eyes. A vision of those heels sitting in a landfill somewhere in the outskirts of the city. Refusing to decompose or degrade. Sitting there along with other heels and varied shoes for years and years.
My father was posted in Siliguri, West bengal when I was a kid. We spent almost three years in that place. That gave us an opportunity to make multiple trips to famous tourist spots like Kalimpong, Gangtok, Mirik, Darjeeling, Sikkim, Bhutan etc. We even went to visit my Mausi whose husband was posted in Tura, a small hill town in Meghalaya. So while most people were busy holidaying in Mussorie and Simla, we were visiting the hills of North East.
Work took me to Mumbai last week and I spent most of the time trying to stay dry while zipping across the length and breadth of the city, from BKC to Colaba to Lokhandwala. Mumbai, which evidently was going through a dry patch in the monsoon season, suddenly experienced a new vigour in the showers as soon as I landed. So While I loved sitting on my friend’s windowsill with a cup of coffee or even rum, I was traumatised when I had to travel in the city.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".