Adoption of business technology is often slower than expected. That's been the case for enterprise social networking, which vendors have been pushing for going on a decade now. Despite interest in leveraging social technology to boost collaboration and productivity in the workplace, use of enterprise social networks lags behind the use of social networks such as Facebook, which earlier this year reported it had 1.28 billion active monthly users. Still, enterprise social networks aren't going away.
Investment in enterprise social software appears to be picking up. Frost & Sullivan recently reported that subscriptions for such software grew nearly 30 percent from 2012 to 2013 and predicted the number of enterprise social subscriptions would hit 535 million by 2018. But actual use of enterprise social software appears to be lagging investment. A Dachis Group study published in 2012 found that only 10 to 20 percent of eligible workers actively used their employer's social business software.
As we noted last week, adoption of enterprise social software does not appear to be keeping up with investment levels. Adoption is obviously key to attaining a return on investment, so we asked several experts for their advice on getting employees engaged with enterprise social. Ingrained habits die hard, however, so even employees who use social software may revert to email and other de facto collaboration practices. We asked our experts for advice on ensuring adoption "sticks."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".