These days, your typical science-fiction or fantasy movie is performed by casts of human actors—and even bigger casts of programmers. VFX (visual effects) are so crucial that there's now an entire genre of acting devoted to dealing with creatures and environments the actors never see. In some cases, the actors' entire bodies are transformed by digital effects.
Over half a billion years ago, during the Cambrian geological period, life on Earth started to get a lot more interesting. Thanks to the rise in free oxygen generated mostly by photosynthesizing algae, lifeforms could draw much more energy out of the environment. That meant the rise of multicellularity and the beginnings of a world full of the macro-sized plants and animals we know and love. That moment, full of weird-ass animals like Anomalocaris, is called the Cambrian Explosion.
This post was originally published on The Portalist. It has been reproduced here with permission. For more from The Portalist, follow them on Facebook. Sometimes, you watch a movie and you just can’t get enough of your favorite character–except that the sequel won’t be out for a year or maybe more. If you walk out of the Justice League movie feeling that way, you may be in need of some reading recommendations to help fulfill your craving for more Wonder Woman or Aquaman.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".