You know the 17 UN Sustainable Development Goals (SDGs)? Those multiple objectives aimed at alleviating poverty, boosting equality and fighting climate change, all by 2030? It’s kind of a tall order and calls for an all-hands-on-deck response. With that in mind, the Unreasonable Group, in partnership with the US State Department, recently launched a program for entrepreneurs focused one of the UN's objectives.
Two years ago, a phalanx of UNICEF fundraisers took to the streets in 40 countries, offering passersby the chance to view a virtual reality (VR) video via a Google Cardboard headset. Called Clouds Over Sidra, the eight-minute 360-degree film allowed viewers to experience a day in the life of a 12-year-old girl in the Zaataria Syrian refugee camp in Jordan—a cramped home, a makeshift school classroom, muddy streets.
How best to help urban communities become more walkable, livable, less car-dependent and, well, more like real communities? That question is at the heart of Street Plans Collaborative, a Miami Beach and New York City-based urban planning, design and research firm. Its answer: To accomplish that goal through many pint-sized projects, each of which doesn’t take a long time to complete.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".