This editorial was first published in our weekly newsletter. Subscribe to get Mac and Apple news delivered to your inbox each week. Ten years ago, the most significant emerging market in the computer business was the netbook. These looked like typical laptops of the day shrunk down to about the size of a paperback novel. They were the ultimate expression, at the time, of the compromises people were prepared to accept over in Windows-Land when it came to portable computing.
Typically, the break between Christmas and mid-January is a slow news time punctuated by the barrage of consumer electronics news coming from Las Vegas’ Consumer Electronics Show. But, this year was a little different. Three flaws in the processors of the vast majority of computing devices released over the last 20 years were revealed. Two of those flaws come together under the name Spectre with the third tagged as Meltdown. Here’s a short description of what they are and why they matter.
Each week, I know I have a set amount of work that needs to get done. Some of it I expect to be ad hoc – clients sometimes call out of the blue with jobs that have a short turnaround – but for the planned work, I need to make sure I hit my deadlines. Here’s how I plan my week. I’ve tried lots of electronic systems for planning. And if my calendar, which is 100% online, disappeared I’d be totally lost. But short term planning for the week is easier on paper for me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".