Years ago when I was a 14-year-old teenage boy, I learned that my father had another name. In the United States, he’s known as Tony, and all my cousins—I have lots of cousins—call him Uncle Tony. But when we went to Palermo as a family, all my cousins there called him “Zio Nuccio.” (He’s the guy on the right at the top; the other man is his brother Ignazio.) Nuccio a/k/a Tony’s real first name is Antonino, and Nuccio is a diminutive. He lived in Italy until he was 25, in the mid-fifties.
“THE YEAR OF LIVING DIFFERENTLY” HEADLINE CAME TO ME as I was swimming laps in the local Y pool. Thinking of a phrase there wasn’t odd by itself—I always came up with decent headlines and story ideas while walking, running, or swimming. But I was swimming late morning, right in the middle of the workday. For almost a year, I haven’t had a day job. For some 33 years I did, but right after New Year’s Day, I and a bunch of my colleagues were reorganized into other endeavors. My first reaction? Relief.
I haven’t written in awhile, not since we got back late this summer. Call it a combination of work, routine stuff, and not having any deep thoughts about what I did on my summer semi-vacation, or how I felt about returning from it. But an outing this Saturday got me wanting to write here again. My old colleague-comrade Joan Cheever and her husband Dennis Quinn invited us to a screening of a min-documentary they helped produce, Seven Dates With Death.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".