Williams-Sonoma Inc. is pushing deeper into augmented reality with its acquisition of 3-D imaging platform Outward Inc. The $110 million cash deal closed this week, says a spokesman for Williams-Sonoma, which is the parent company of Pottery Barn, Pottery Barn Kids, West Elm, PBteen and Williams-Sonoma Home. The retailer, No. 23 in the Internet Retailer 2017 Top 500, has worked with Outward for about two and a half years to develop an augmented reality feature for its Pottery Barn brand.
Overstock.com Inc.’s augmented reality feature launched just a few months ago, but the web-only mass merchant is confidently making a long-term bet on this blossoming technology, says Amit Goyal, senior vice president of software engineering for Overstock. “We believe this technology will change the future of retail,” says Goyal, noting the retailer believes augmented reality will influence consumers who shop for home products.
Holiday shoppers spent $65.15 billion online from Nov. 1 through Dec. 5, which is 14.7% more than they spent over the same period a year ago, according to data released Wednesday from Adobe Digital Insights. That spending represents roughly 60.7% of Adobe’s predicted holiday spend, which is $107.4 billion through Dec. 31. This means that 39.3% of total e-commerce holiday shopping dollars, or $42.25 billion, are still left for shoppers to spend online.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".