The cycle of life dictates that the parents look after their young and then in turn the children care for the elderly parents. Traditional societies worked on this principle and for centuries this worked well, not only in India but in China, Japan and the Mediterranean where multiple generations lived in harmony under one roof. In ancient India it was even formalized into a text.TheManu Samhita tells of the four ashrams of our lives-the brahmacharya, the grihastha, the vanaprastha and the sanyasa.
Who does not remember that poignant image of a very young Rahul Gandhi hugging his father at the funeral of his grandmother? Indira Gandhi, the strongest prime minister India has ever had, had been brutally gunned down by her own bodyguards just a few days before. Our hearts ached as we saw the child trying to make sense of it all, and the stoic expression of his father who tried to find words to help his son come to terms with the calamity that had befallen them.
It took Dipali Sikand’s 107 years old grandmother to articulate what lakhs of Indians have been thinking. That Rahul Gandhi is so handsome. His countenance is so pleasant and his charm disarms the most hard-nosed. His body language is easy; he leans across to tap a journalist’s knee while expressing himself earnestly, in an interview on TV. Like the interviewer was a friend.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".