Every so often, I slip into a new automobile and feel like … it gets me. The new 2018 BMW M550i xDrive is such a car. The moment I climbed into its Cognac Dakota leather 20-way power driver’s seat, I felt at home. The headrest was a soft cloud cradling my cranium. The beefy three-spoke M Sport steering wheel fit my hands just-so. A large aluminum dead pedal provided a sturdy anchor for my left foot.
Imagine being an NFL quarterback—and your brothers are Tom Brady and Aaron Rodgers. Sure, you might be good—in fact, you might be really good, but always you’re going to be compared with … ugh, those annoying, hyper-successful superstar siblings of yours. Now you know how it feels to be the Porsche 911 Carrera 4. When enthusiasts wax rhapsodic about Porsche’s timeless 911, usually the same suspects come up: GT3, Turbo, perhaps the sublime new GTS.
I was barely six hours into a 12-hour flight across the Pacific, and I’d already finished my book. Ugh. I checked my iPad. Dammit, forgot to load any e-reading. I sighed, tucked the book and iPad away, and unfolded the multimedia screen. Let’s see. “War for the Planet of the Apes.” Nah, all that hair might land on my semi-faux Salisbury steak. Hmmmm. “Transformers: The Last Knight.” Uh, not when I could already picture the sequel: “Transformers: The Very Last Knight.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".