The Dirty Dozen is the name of a movie from the 1960s, depicting the misadventures of 12 fictional soldiers during the Second World War. It is also, in watch collecting circles, the name given to a group of 12 watches worn by those who actually fought in it – specifically, British soldiers.
The story of the Milgauss begins with its striking lightning-bolt shaped seconds hand. The unusually shaped hand is one of the most recognizable and desirable features of the original anti-magnetic Rolex, and one that was greatly appreciated within the small scientific community for whom the watch was intended – and it’s what a much larger group of enthusiasts enjoy about the latest model too. The Milgauss began with the lightning bolt hand, and has it today, but when the second iteration (ref.
Records. A lot of them were broken last week. New records were established for beloved brands and well-known models, and every time the words “most expensive” were pronounced, they were met by loud cheers from hundreds of enthusiasts who had made the trip to Geneva to be able to say “I was there” when the gavel was swung. Yes, records were also broken in terms of attendance (or so it felt) as spectators arrived in great numbers just to see key lots go under the hammer.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".