I had all the contents for my last column planned out. It was supposed to be a beautiful, deeply sentimental goodbye letter to both the Daily Trojan and USC. Even since the first week, I had already begun writing fragments that I could later place into the final draft. It made me misty-eyed just thinking about it. My final column would be the culmination of not only my time at USC, but also the end of a very special chapter of my life. But then I got into USC for graduate school.
As we approach Thanksgiving Day, I feel obligated to reflect on my life and what I’m most thankful for. I really only do this out of necessity — if I’m being honest, I find Thanksgiving to be a useless holiday. Apart from the lies and bullsh-t we’re fed as schoolchildren about how the first Thanksgiving brought two adversaries together, the holiday just encourages gluttony and excessive drinking — I don’t need a designated day to do that. And isn’t Thanksgiving just pre-Christmas anyway?
I hate remaining idle or moving at a lackadaisical pace. I prefer to keep going until I’ve reached my limits. My need to push forward was more evident than ever this past weekend, as I vacationed in New York City. On Monday morning, I was still in New York. By the afternoon, I was back in Los Angeles. A few weeks ago I wrote about my upcoming trip to New York, which I booked impulsively and somewhat irresponsibly.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".