When you hear the term â€˜stock photoâ€™, whatâ€™s the first thing that comes to mind? My hunch is itâ€™s probably a photo of a group of friends awkwardly laughing, business people staring at charts on a wall, or something along those lines. Probably not the best connotations, right? Used correctly, though, free stock photos can really bring your ads, blog posts, and content to life. And at Buffer, we use stock photos daily.
Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. Thereâ€™s the art of uncovering when to post your content. Continually measuring your ROI and social analytics. And, of course, the constant demand for fresh, engaging content to be shared. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one.
It’s 10:00 a.m. here in England. Alfred and I have just finished our weekly content sync. Alfred is a content crafter here at Buffer and does an amazing job producing most of the content we post on our Social blog and I’m an editor focusing on our content strategy. We catch up for an hour every Tuesday to discuss the various pieces of content and projects we’re working on for Buffer’s Social blog. Alfred is based in Singapore, where it’s 6:00 p.m. for him when it’s 10:00 a.m. for me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".