Data and analytics is transforming the way we do marketing. We speak a lot on how AI and data analytics driving better marketing but what we need to focus on is the consumer who is going through lifestyle and behavioural changes and data analytics needs to address those changes for marketers. The consumer is the hero and data analytics should make them feel like it. Three consumer trends that are accelerating and becoming more extreme are:1.
One of the country’s busiest and most modern airports, Delhi’s Indira Gandhi International (IGI) Airport that last underwent a massive modernisation exercise from 2006 to 2009 and was expected to be good for the next 30 years, is already not-so-modern. The domestic terminal, also known as Terminal 1 D (departure and arrival) is bursting at the seams with the increasing number of passengers and flights, and is grappling to keep up its amenities.
It’s quite clear that Google Tez app launch (get the app) was done in a hurry. Many of the bank integrations aren’t working, many users aren’t even able to login and the app in general is extremely buggy. This isn’t what one would expect from Google, especially when it is the ‘second last’ company to enter a space. Clearly, the app was not ready for production release. So the possible reasons could be:Google wanted to launch before WhatsApp (probably the ‘last company’ to enter payment space).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".