A panel of experts spoke about coping with changing algorithms, at Digipub World. As the session moderator - Diksha Madhok, editor, Quartz India - put it, "it's basically about whether publishers are scared of Facebook and Google or not." A quick look at what the panelists said, about the changing world of algorithms they cope with everyday, especially in the context of video, at Digipub World. The PanelClick here to enlargeShould publishers be scared of Facebook? Yes, I think we should be.
And a quick round-up of the brand's previous ads in this market. This Diwali, festival-themed ads are all around us. Amid the clutter, here's an ad that stood out thanks to its simple ingredients - a short slice-of-life story about a happy family that has a big challenge to deal with and a small twist at the very end. The branding element was soft and the focus was on story-telling. "We are all storytellers. It's a tradition as old as civilisation. There are stories all around us.
A panel of experts discussed this at Digipub World. The moderator of this session, Vanita Kohli-Khandekar, columnist and writer, Business Standard, began the discussion with this simple yet thought-provoking fact: Good quality journalism takes a lot of time, money and effort to produce. Yet 80 per cent of the revenues of Indian newspapers comes from advertising. But advertising is not enough to cover the cost of creating good content.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".