Aurélie Letizia on Muck Rack

Aurélie Letizia


Content & Influencer Marketing Pioneer President @madeinagency. Between Montréal, Toronto, Paris & Brussels

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@aureliesauthier — 4,026 followers, 9,852 tweets

Example of Online activation to Offline impact: A @LoeweOfficial making of video of their bags, prints, etc. and a gif of the fanzine posted online => fans from Instagram running to stores to live the experience @amkliveanddirect
Dear client, when working on a new campaign with your agency, try to avoid the "too many cooks in the kitchen" that can cannibalise your main objectives
Create an environment where the consumer can navigate, this is how brand storytelling must be made today
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