In the late ’80s and the early ’90s, no kids’ franchise was bigger than the Teenage Mutant Ninja Turtles. Originally started as a joke from creators Kevin Eastman and Peter Laird, the TMNT became a hit comic book series. Then, Playmates Toys and the creators decided that the franchise would make for some great franchising opportunities. They pitched an animated TV series to go alongside their new action figure line, and the rest is history!
If you went back into the ’70s and early ’80s (the time of arcades and Atari) and told them that someday video games would not only have intricate plots, but also nearly photorealistic graphics, they would have laughed you out of the building. Gaming has come a long way; no longer is it all about getting a high score or simply killing all enemies on a screen. Now, players expect their game to feature cool characters and complex plotlines that could rival those on the big screen.
With hundreds of movies releasing every single year, it’s easy for a performance or a character to get lost in the shuffle. Though, every now and again, an actor puts on such a stellar performance and a character is written so well that moviegoers flock to them and place them on a pedestal among the greatest of their generation. For a novice actor trying to get his or her name out there, nothing is better than that one role that makes you a break-out star!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".