On the occasion of my leave-taking after 27 years at this address—I'm going off to develop projects with a major international media company—my editor has asked me to write some parting remarks. I'm not good at goodbyes or accumulated wisdom, so at the outset I will quote something wise from sports that I have always believed should be periodically reprinted. Herewith, then, Satchel Paige's six rules for longevity:1) Avoid fried meats which angry up the blood.
WHAT MAKES THE 1-3-1 SO EFFECTIVE? AND HOW CAN A TEAM GET PAST IT? A FORMER NHL COACH GOES TO THE CHALKBOARDAs the opposition advances from its own end into the neutral zone, the five Lightning skaters assemble into a diamond formation—one player deep in the Tampa Bay zone, three abreast in front of him and one advancing on enemy territory—the base set of coach Guy Boucher's unique 1-3-1 forechecking system. Here's how it works, and how a team can break it down.
After winning the Cup in 2004, the Lightning sank into a deep funk. New ownership, a new G.M. and, above all, an innovative, cerebral new coach have made the franchise the surprise of the postseasonGuy Boucher prefers not to share the story behind the L-shaped scar on the right side of his face. Unfortunately for the first-year coach of the Lightning—a Quebec native whose name is pronounced GEE Boo-SHAY—the word is out in cyberspace.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".