Welcome to YouTube Re:View. This week, we bid sad farewells, examine why chewing gum around Oprah is a bad idea and belt out some tunes. A ‘shining star’ to many, a great sense of loss prevailed over this week as news spread that the great British physicist, Stephen Hawking has died.
Branded content is fast emerging as a recognised form of content in its own right – giving brands and agencies a platform to promote themselves and gain new audiences along the way. But what happens when a client wants to use Virtual Reality (VR) in their campaign and it is just not appropriate? How does T Brand Studios at The New York Times and Facebook Creative Shop manage these client expectations without losing business?
It’s the leaders at the top who are responsible for driving the cultural change needed to implement digital transformation, according to a new report. The report, Digital Transformation: Aligning Internal Structures For the Future, in association with MMT Digital, brought together industry luminaries at a roundtable to discuss how they are preparing their organisations for digital transformation.
So far at the Guardian media summit: social media companies have been referred to as "irresponsible landlords" and should the word "duopoly" be eradicated when referring to Google/Facebook? Very different business models #GdnCMS
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".