A sailor comes into port. Really. This iconic, early 1970s TV commercial for Old Spice proves that having a handsome man disembark from a formidable sailing vessel (the real-world answer to the drawing on the product's familiar bottle) is one memorable way to make an entrance. Once in town, the young salt strides in time to jaunty, nautical music.
"Edna's case was really a pathetic one," the copy reads. "Like every woman, her primary ambition was to marry. ... As her birthdays crept gradually toward that tragic thirty mark, marriage seemed farther from her life than ever." Amping up the pitiful, Edna is in tears. Why, Edna, why? Halitosis, of course. And "even your closest friends won't tell you."
Apple Inc. is having a big summer. The tech giant unveiled Apple Park, its new $5 billion office-oasis in Cupertino. While looking forward, it's also looking back: The company is celebrating 10th anniversary of the iPhone. The iPhone has delivered on every bit of innovation and inspiration written into Apple's mission. Moving ahead, Apple's CEO Tim Cook has framed Apple Park as the result of a "100-year decision," the foundation upon which to build the company's future.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".