I’m back in the USSR, as the Beatles song goes (these days it’s actually called Russia). Years ago, I visited Moscow, finding it cold with Moscovites huddled in gray stone buildings, all the better to avoid clutches of the ever-voracious mafia and kleptos. But today I’m in the Paris of Russia, St. Petersburg (formerly Leningrad, and Petrograd — for Peter the Great, not oil — before that).
It seemed like a good idea at the time, a Santa Barbara backcountry outing with Dick Smith. What I thought Dick promised was a woodsy overnighter enjoying the Great Outdoors. What he delivered was a rugged lost weekend, two near-freezing nights in the mountains, struggling hand-over-hand off the trails to find a way out, and ending with me starving by moonlight, desperate for a sight of our car.
So now we have a choice of at least four presidents, none of them worth a damn: evil Frank Underwood in the new Netflix Season 5 of House of Cards, Alec Baldwin on Saturday Night Live as fake Donald Trump, the singing Trump of the comedy group Capitol Steps — and the real President Trump. All are out of control and seem to be competing as to who’s the most outrageous. I flipped on the TV the other night and found a show dealing with closing the borders, voter suppression, and threats of war.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".