THE biggest story in the Adver 37 years ago was the biggest story in the world. “John Lennon is Shot Dead,” blared our front page headline on Tuesday, December 9, 1980. The story was wire copy which described the killer, later identified as Mark Chapman, as a “…local screwball.”Inside, our editorial column said of the Beatles: “Fame made them the prisoners of hotel rooms and recording studios and eventually the burden became too much to carry.
CHRISTMAS supplements filled with festive articles and enticing adverts packed with gift ideas are nothing new. One of the earliest in the Adver archives dates back 60 years and has a cover image of a snowy St Andrew’s Church in Wanborough, easily recognisable thanks to its central spire. The first article inside is about the latest toy trends, which seem to have leaned toward technology.
PLENTY of people have been criticising the council for planning to put up parking charges in the town centre. Perhaps we’re being too hasty. Perhaps the experts in charge know things we don’t. Yes, that’ll be it. To ordinary people like us, it seems obvious that increasing the parking charges will lead to disaster, that it’ll take footfall from shops and businesses already struggling with everything from online competition to big-box retail parks with acres of free parking.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".