Barry Saltzman is a Senior Executive with 30 years of “hands-on” experience in both public and private global companies. Barry has held leadership positions for Global 100 Companies, Innovative Technology and Service Companies, Industry Leading Distributors and Software Companies. As a hands-on l...
Technology is slowly changing how we conduct business. If you think about your own workplace, how many of your employees work remotely or live on the other side of the world? Office applications and cloud services have quite literally put our entire office in the palm of our hands, with so many aspects of business available directly on our smartphones. But not everyone is thrilled about the concept of working remotely.
Certain application names have seamlessly worked their way into our everyday vocabulary. When we need a ride, we may say we’ll “uber” to our destination. We “slack” our coworkers when we need something right away. Think about this: The incoming generation of employees grew up without knowing what life before smartphones was even like. According to Nielsen, more than 80 percent of millennials own a smartphone and, like other smartphone users, rely on their phones and their apps to go about their day.
United Airlines will probably be able to weather the storm over its recent mistreatment of a passenger because it’s such a big corporation. Your startup, on the other hand, can’t afford to be disliked. Your product may be great, your work culture excellent, and your consumers happy, but nothing kills the vibe like a marketing misstep—or several. That much is obvious, and so is this second point: Your startup can’t afford to remain a business no one’s heard of. You need to publicize your wins.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".