SBJ/Nov. 20-26, 2017/Olympics
Comcast plans to make the most of stage provided by Pyeongchang Winter Games
By Ben Fischer, Staff Writer
Published November 20, 2017, Page 7
Comcast owns the multibillion-dollar broadcast rights to the Olympics through NBCUniversal, and invented a new Xfinity cable interface last year specifically designed for the Rio Games. But at the time, competitor AT&T owned the communications category with Team USA, so Comcast couldn&...
The Warriors, Rockets Owner, and Cavaliers Ownerare among the new ownership groups welcomed into the upper echelon of American esports by Riot Games, winning bids to join the reconstituted North American League of Legends Championship Series starting next year. Riot has announced the 10 winners of long-term slots in the league, which is doing away with relegation/promotion and promising revenue sharing beginning in '18.
SBD Global/November 20, 2017/Marketing and Sponsorship
GMR Marketing Opens Office In Tokyo Ahead Of Rugby World Cup, Olympics
By Ben Fischer, Staff Writer
Published November 20, 2017
GMR Marketing opened a Tokyo office to handle business related to the 2019 Rugby World Cup and the Tokyo 2020 Games. To lead the office, the agency hired Satoshi Saito as director of sponsorship planning & activation.
@PonzaLT Not the most outrageous or offensive. I’ve had PR operations outright lie to me, which Riot has never done. They’ve played it straight. But the sheer time that elapsed in between the decision & announcement was remarkable & frustrating.
Seriously, it had begun to seep into my day-to-day life. “If I attend Thanksgiving dinner, which I have not confirmed, then I will make the stuffing.” “But Ben, you’ve already bought the ingredients.” “Nevertheless, I cannot confirm that I will attend.”
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
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An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".