By JoAnna Dettmann and Kaysha HanockDigital is reimagining and reinventing every aspect of how businesses operate. Here are five key trends that every business needs to be aware of to succeed in the digital space. 1. Voice SearchIf you didn’t get a voice-activated virtual assistant for the holidays such as Amazon’s Echo and Echo Dot “Alexa” or Google’s Home Assistant “Hey Google,” chances are you know someone who did.
Toyota has produced one of the most innovative, interactive magazine inserts ever to promote the new Camry. Its agency, Saatchi & Saatchi, got together with Structural Graphics and together they threw every notion of caution to the wind. The result is a tri-fold magazine insert that includes “really skinny” wires, sensors, a visual display, LED lights, four PC boards and perhaps one of the most powerful drivers of a sale—the scent of a new car.
The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning in 2018. Seventy-five percent of enterprises using AI and machine learning enhance customer satisfaction by more than 10% and three in four organizations implementing AI and machine learning increase sales of new products and services by more than 10%, according to Capgemini. The study also found that 79% of organizations implementing AI generate new insights and better analysis.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".