In the preface to Heather Wipfli's history of WHO's Framework Convention on Tobacco Control (FCTC), she recounts how when she joined WHO to work on the FCTC, a recent fellow graduate from her masters programme invited her to lunch. He had been hired as a consultant for the alcohol industry which, in his words, was “petrified by the progress of the FCTC and believed that they would be the next target.”1x1Wipfli, H. The global war on tobacco: mapping the world's first public health treaty.
Lenses are such an integral part of photography, but we always judge them by the same standard. Is the image sharp? Are the corners free from vignetting? Is the chromatic aberration evident? Sometimes we forget that they are simply tools – a means to an end. But what do you do when you want to take a break from the norm and capture an image with a bit more of an artistic feel to it? Luckily there are options designed just for you.
If you’re eager to get closer to the action, then a telephoto lens should be at the top of your wishlist. These powerful optics are the perfect partner for wildlife or sports photography, as they allow you to zoom in tight to shoot high-impact images. Most feature built-in image stabilisation systems to help minimise camera shake, which is more of a risk when shooting with longer focal lengths.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".