It’s the biggest day of the TV advertising calendar. Over 100 million viewers watch the broadcast, with more around the world. Good Super Bowl ads achieve pop culture icon status. Bad ones are forgotten, the only memory being the painful price-tag. A 30-second spot during this year’s NBC broadcast is cost an average of US$5 million, Sports Illustrated reports. Our faves? Probably Tide’s ‘It’s a Tide Ad’ as well as a surprise entrant from a big name Australian. Choose for yourself below!
A film trailer for a new Crocodile Dundee film has been revealed to be a tourism ad for Australia in a TVC starring Chris Hemsworth and Danny McBride. Part of the global ‘There’s Nothing Like Australia’ global masterbrand, the promotion is part of a record-making AU$36 million marketing campaign to send US tourists to our shores. It’s the biggest single investment Tourism Australia (TA) has made in the US since Paul Hogan’s ‘Come Say G’Day’ ads over 30 years ago.
Mobile shopping use increased its dominance globally during the long retail weekend. Global data from Salesforce reveals that mobile phones made up 64% of all shopping visits over the weekend, up from 54% in 2016. Mobile increased its share of purchases too, with 43% orders placed on mobile, up from 33% last year. Computers captured 46% of orders, less than 50% for the first time.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".