It was a great morning in Toronto last Saturday at the Waterfront 10K. This was the first time I’ve been at a Canada Running Series event with lululemon acting as a sponsor, and boy, their influence shined. First of all, the weather was terrific and that always helps. But second of all, you could feel the energy on the course, on the sidelines, in the cheers. There were cool things all over the 10K event: a cycle class, a drum line—at one point I ran past a DJ playing Nas.
Reebok is a company not immediately associated with running. In the 80s, the brand, part of the Adidas Group since 2005, was heavily into aerobics and older folks will remember their famous Olympic advertising campaign starring Dan and Dave, decathletes who were supposed to go head-to-head in the 1992 Olympics. (Dan never qualified but the clips, which aired in heavy rotation, are still an iconic part of the sports advertising canon).
In road racing, the future is never far off and in quick succession, Wodak raced again and again. After the Race Roster 8K in April, Wodak competed in May at the BMO half-marathon in Vancouver,For Wodak, the race was the start of a rapid comeback, but the experience was taken in stride. “I feel fortunate to feel happy and healthy because I know where I was,” she says.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".