Micro influencers are taking the marketing world by storm. A 2016 TapInfluence study found that influencer marketing has an ROI that is 11x higher than any other form of marketing, and for good reason. Take someone with a great personality, put them in front of a dedicated (and large) fan base, and you have a recipe for marketing success.
Best Chatbots Now To Grow Your Small Business TodayWhat the heck are chatbots?ÂTurns out that best chatbots have evolved a great deal since the last time we saw them in AOL. Remember those days? When you were super bored and you would prefer to chat with an automated machine just to see what answers you could get? These days the best chatbots are way smarter and are actually helping grow businesses like never before.
The only way to make something more viral is by combining it with another super viral thing. Thatâ€™s what Iâ€™m going to do in this article. Iâ€™m going to combine micro-influencers and chatbot in an epic way. Iâ€™m going to prove to you that every micro-influencer out there needs a chatbot, period. A micro-influencer is a marketer who takes their game seriously. Itâ€™s someone who is building their personal brand with the long-term game plan of making consistent income from it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".