Oscar Jacobson says it has put a technology backbone in place to support ambitious international expansion plans. The Sweden-based men’s formalwear brand has been operating for 114 years, but an updated omnichannel platform is expected to give the brand a new lease of life.
Retailers competing for consumer spend today are realising that attention to the customer journey, once defined by merchandising, in-store theatre and assisted selling, now begins away from the busy high streets and shopping centres. For success in today’s retail world, it seems, the customer journey must be considered behind the scenes at the point of product procurement.
UK. Manchester Airport officially marked the opening of its 1903 passenger lounge in Terminal 3 this week. In operation since the first week of April, the adult-only lounge offers guests a range of hot and cold food, drinks, free Wi-Fi and other travel perks such as use of fast-track airport security. There is room for up to 71 people and the space offers comprehensive views of the airfield, with bookings costing from £35 per person.