Transplanted to Tokyo, Bertel writes about the car business. His wife is a late model Japanese import.

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@BertelSchmitt — 2,058 followers, 19,280 tweets

@happy_roman @auto_schmidt Sure, heard all that before. But in a press release 1.5 years before launch????
RT @happy_roman: @auto_schmidt @BertelSchmitt Managing the expectations. We could hear additional tones from the release: “teamwork…
@auto_schmidt S.O.P. (Start Of Production) usually is set years ahead in NORMAL buisiness
@auto_schmidt Unusual announcement, probably $tsla #productionhell - driven. Usually, OEMs keep very quiet about that
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