Space is the next frontier. Elon Musk and Richard Branson have made the dream of space travel seem attainable. Of course, sending humans to space is still a long ways off. That's why Kentucky Fried Chicken is sending their Zinger Spicy Chicken Sandwich to space first. It might seem like a marketing gimmick. In many ways, it is. Why else would KFC sink giant piles of cash into this space flight mission but to entice Inc.com columnists such as myself to write about it?
Busy is the new smoking. It's cool to talk about how busy you are. To plow through your inbox as you run from meeting to meeting. To wake up at the crack of the dawn so you can get ahead while the world sleeps. To revel in our busyness signals how successful we are. It also means we're not accomplishing as much as we could be. Because when you're constantly hustling in your business, there's no time left for big picture thinking about your business. That's why successful leaders aren't busy 24/7.
"I think we do have a shot," Steve Jobs said, "of building the best office building in the world." In his last public appearance in June of 2011, Apple's CEO pitched the Cupertino City Council his dream campus. Five years later, the $5 billion project is nearly complete. Apple Park is glorious, gleaming and gargantuan. The campus stands on 175 acres. The ring-shaped main building rises from the ground like a spaceship.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".