Getting stuck in rush hour traffic sucks. But if you're in the business of billboard advertising? Standstill traffic is ideal. It's as close to a captive audience as you're gonna get these days. McDonald's decided to turn bad traffic into an opportunity to commiserate with drivers about the suckiness of the situation -- and hopefully sell some burgers to boot. They used digital billboards and traffic data to make it happen in a nationwide U.K. campaign. Here's how it all worked.
Made your big grocery store run for next week's feast yet? Amazon hopes you'll grab your organic turkey from Whole Foods -- and of course the stuffing, cranberries, pumpkin filling and all the other fixings while you're at it. To lure customers into shop, they've just dropped prices on turkeys. Organic turkeys are now $3.49/lb. and no antibiotic turkeys are $2.49/lb. But that's not all. If you're a Prime member, you get an even steeper discount -- 50 cents extra off per pound.
Interviewing for jobs can be grueling. But if you manage to drum up the right answers to trick interview questions and prove you're worth hiring, there's light at the end of the tunnel: a job offer. Once that offer letter hits your inbox, you know what you're supposed to do next. Always negotiate. That's easier said than done, especially if you desperately want the job and it's already a pretty good offer. Is asking for more money or a better compensation package pushing it?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".