Over the weekend, I got one of those emails, the kind where someone with an agenda mindlessly cuts and pastes the content he was sent and self-righteously sends it to the local editor. “How about these?” this email said. That is typical of this kind of email. In other words, some variation of the theme: “You see, this proves my point.”In this case, the point was more anti-NFL blather in what amounts to an ongoing campaign to discredit players and the league.
I went to an NFL football game in Tampa last week, and the players and the league did everything I expected of them: They played football. Big, strong and fast young men – OK, one was a not-so-young 40-year-old named Tom Brady – played an exciting contest, which was won by my favorite team, the New England Patriots. I enjoyed being in the packed stadium for the Thursday night national game.
For months, a group has been meeting at the FLORIDA TODAY building and discussing through email how we might foster more civil conversations while encouraging more meaningful debate and disagreement. Even as I was writing about our local efforts, reports were coming in about a new American tragedy: authorities said at least 50 people were killed when a gunman opened fire last night at a country music festival in Las Vegas. Another 200 were wounded.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".