I spent my Thursday last week helping a bunch of kids start hot dog stands, and came away wondering how so many adults in America can be wrong about our children. Let me back up a bit. My job has put me in some pretty dangerous situations over the years. Telling the public when powerful people misbehave can get you in hot water, especially when those powerful people carry guns. I have been surrounded by armed men pointing their weapons at me, ordering me not to move or even twitch.
Ours has been an imperfect relationship, to be sure. But there is no doubt that we at FLORIDA TODAY love our readers and viewers. And tens of thousands of you love us. We both might have a difficult time showing it. But we do. And we’re deeply appreciative to those of you who have stood by us through thick and thin. Even when your friends said we’re no good, you were loyal to local journalism and our journalists. We really appreciate that – and you – and we hope you know it.
Please read this, even though it is not political, has no mayhem or violence and won’t uncover or report on corruption or other official misdeeds. It is easy to get you to read those kinds of stories. This is different. It’s about Christmas and the holidays. It's about children. It’s about giving to others. It is about helping parents in difficult circumstances create precious memories. This is the kind of story you have to want to read about.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".