It’s summer. Time for The New York Times to recommend beach books. Books that are considered page turners. Easy to read. Because all of us know that the American reading public is reading serious stuff such as “War and Peace” the rest of the year. Hey, our brains need a rest from checking messages on our iPhones. Mental exhaustion sets in after sharing mac ‘n cheese recipes or post of our favorite rock band in 1975 on Facebook. In America, many folks believe only women read.
CANCER (June 21 to July 22): Your outgoing nature attracts admirers like a magnet. Take this opportunity to form connections with influential people in the community. If you’ve been having difficulty with a promotional project, talk to someone who has lots of name recognition. Lucky number: 210. LEO (July 23 to Aug. 22): Indulging your sensual side brings out the best in you. You’re tired of being fiscally conservative.
I tried, dear reader. I tried really really hard. For three straight weeks, I did not write a column about the president. I enrolled in TA — Trump Anonymous, an organization dedicated to members of the media to shake their Trump addiction. I poured my heart out at TA meetings where I sat next to Mika Brzezinski (she of a face that doesn’t need lifting). I spoke openly about my own flaws and petty complaints.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".