The semester where it all beginsWhen I arrived at the University of North Carolina for freshman year in 1977, the idea that fall semester was sweater season turned out to be the Moby Dick of lies. It stayed hot deep into the football schedule. We would have been much better off drinking water instead of the contraband we brought into Kenan Stadium — Southern Comfort hasn’t touched my lips since — but I had a lot to learn.
And the fabric of memoriesMeasured by bricks and mortar, Pinecrest High School wasn’t quite finished in 1977 — having recently gained a cafeteria and a gymnasium, it still lacked an auditorium — but goodness knows, those of us graduating that spring also were works in progress. “Home is where one starts from,” T.S. Eliot wrote in a poem quoted in our senior yearbook, the Spectrum.
On Mother’s Day, I think of a working mom: mine. Growing up in a time when more mothers than not stayed at home, Mom always had a job. Although she has worked in a department store and a small dress shop in her later years, when it comes to life outside the home, she is a bank teller in my mind’s eye. No matter what it houses, I will never think of the building set back from Broad Street as anything but Citizens Bank and Trust, Southern Pines’ first and, until the early 1960s, only bank.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".