Bill Mickey is the editorial director of Folio: magazine and Foliomag.com at Red 7 Media, a division of Access Intelligence. Bill joined Red 7 Media in 2004 and has held a variety of positions within its Publishing Group, including senior editor for Folio:, and managing the transformation of Circ...
Atavist Co-Founder Evan Ratliff On Digital Content Models - Editorial @ FolioMag.com
Atlantic Media announced this afternoon that it will be shutting down National Journal magazine. Instead, the brand will expand on its digitally-oriented and faster-moving daily membership content, which the weekly print product couldn't keep up with in both frequency and revenues. The 46-year-old magazine will close by the end of the year.
Pinterest announced that it’s enhancing its article pinning capabilities, allowing for more information to be seen on the pin, including headline, author, a story summary and the link. The idea is to encourage save-and-read-it-later activity, and Pinterest is already featuring a number of publisher partners for the service including The New York Times, Fortune, Rolling Stone and Esquire, among many others.
Digital publishing consultancy Mequoda Group released results of a recent survey that examined the usage and content consumption of tablet owners. According to the survey, the 1,293 respondents are fairly spendy and a significant portion engage with digital magazines on a monthly basis. Another notable result indicates that 26 percent of respondents prefer the tablet version of the magazine over its print counterpart.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".