Bill Mickey is the editorial director of Folio: magazine and Foliomag.com at Red 7 Media, a division of Access Intelligence. Bill joined Red 7 Media in 2004 and has held a variety of positions within its Publishing Group, including senior editor for Folio:, and managing the transformation of Circ...
Atavist Co-Founder Evan Ratliff On Digital Content Models - Editorial @ FolioMag.com
First-half 2012 numbers released from online periodicals database Mediafinder.com show that magazine closures have slowed way down when compared to the same period last year. According to the firm, there were 48 shutdowns so far this year and 133 magazines launched. That compares to 74 closures in the first half of 2011 and 138 launches. The categories with the most launches include "regional interest"—a perennially popular category to launch into—and "food."
For some of us, it’s a good problem to have: Huge social media audiences spread across multiple brands and platforms and the messaging necessary for each have become harder and harder to efficiently manage. In the case of a company like Hearst that has more than 20 content brands, each with their own social media needs and audiences stretching into the millions, managing engagement, metrics and social content has become unwieldy.
Music magazines have, probably more than any other category, a particularly strong DIY heritage, often growing up from crude, but passionate, homemade zines. Chicago-based indie magazine Venus Zine is one such title, which announced its relaunch this week under new ownership. Venus was originally launched by Amy Schroeder in 1995, who sold a 95 percent stake in the magazine to the publishers of Chicago Agent magazine in 2006.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".