Bill Mickey is the editorial director of Folio: magazine and Foliomag.com at Red 7 Media, a division of Access Intelligence. Bill joined Red 7 Media in 2004 and has held a variety of positions within its Publishing Group, including senior editor for Folio:, and managing the transformation of Circ...
Atavist Co-Founder Evan Ratliff On Digital Content Models - Editorial @ FolioMag.com
Time Inc. has launched a new content and creative shop called The Foundry. The group, which will move into Time Inc.’s new Industry City, Brooklyn satellite office later this year, will be a combination of the company’s content marketing operations and new vertical development efforts such as the soon-to-launch The Drive. The independent nature of the group’s branding signals a more distinctive agency-like identity—a move that other publishers have taken as well.
Digital publishing consultancy Mequoda Group has released the results of its third Digital Magazine Market Study. This year, the firm tripled its sample size to 3,642 U.S. adults and backed off the tablet-specific demo they used for the previous studies, which negates year-over-year comparisons, but there are still more than a few highlights. Respondents are fairly active readers of digital magazines, but not overly so.
One of the byproducts of the content marketing and native advertising trends has been a morbid fascination with the erosion of the church-state wall between edit and advertising. However you view it, having editors involved, in some way, with native brand content arguably makes good business sense. The core strategy behind content marketing and native is, after all, a good story.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".