Now what? CMOs of the future should help steer company strategy, present a vision to the board and be a data and design genius. There is no way we can see the future. It’s unknowable. We can look at trends and imagine what the future will hold, but we cannot know the exact future. For brands that manage risk while innovating, this is a scary proposition. Their survival depends on their ability to quickly pivot, to innovate in real time.
Recently I took my seven month old to the doctor. A month later I received a bulky envelope from the hospital with 60 questions about my visit. I received this not by email, not by an online form, but by snail mail. I sat at my kitchen counter after opening this piece of mail wondering how many people with babies have time to fill out a 60 question document, stamp it and send it back to the place of business?
More Is More, How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks Off Customer Experiences, Bibliomotion, Blake Morgan,Customer Relations,BUSINESS & ECONOMICS, customer service, small business, entrepreneurs,, , United Kingdom, en-UShttp://routledge.comcustomer service, small business, entrepreneurs, [BLURB],[CITY],,books, ebooks, biblet, Book2look