When people screenshot an email newsletter, it's time to put it on the web

Oct 09, 2013
When people screenshot an email newsletter, it's time to put it on the web

When we launched Muck Rack in April 2009 there were only a couple hundred journalists on Twitter. Our software at the time simply aggregated all of their tweets in one place and let you see journalists sorted by the publication they worked for. Back then it was actually possible to read every single tweet by all journalists if you checked Muck Rack just a few times a day.

Just a year later, we had thousands of journalists request to be listed on Muck Rack and the stream of their collective tweets became overwhelming. Many great tweets were being missed.

For the past 10+ years, the only magazine I read in full every week is The Week. This British-born publication brought to the US by media mogul Felix Dennis deftly summarized what hundreds of other publications reported and opined about the news. It gives the experience of spending hours reading newspapers from around the globe at a major library in minutes with a thin magazine.

Our vision for the Muck Rack Daily was to do for Twitter what The Week does for newspapers: Save people hours of reading (mostly dull) tweets but still give them the most insightful and witty commentary from journalists. To do that, I realized we'd need a journalist.

Just as I was going to place a job ad elsewhere, it occurred to me to let the inmates run the asylum. I simply tweeted out from @muckrack that we're looking for writers and Steve McGookin, a 15-year Financial Times veteran, answered the call. (Realizing we had a following of talented writers later led us to create our own job board.) We launched the Muck Rack Daily as an email a few weeks later. Peter Kafka had the scoop in AllThingsD with the headline Muck Rack Daily Brings You Some–But Not All–of the News That's Fit to Tweet.

The daily email quickly grew in popularity, and we added Delia Paunescu as the head writer and Kirsten Browning when Steve moved on. Anthony De Rosa, who was at the time the social media editor of Reuters, tweeted "There are a lot of daily digest emails out there, both curated and automated, but @muckrack continues to be the one I learn the most from." More recently, The Awl included Muck Rack as a herald of the "Golden Age of Internet Newsletter", as historians will surely someday refer to the time we live in.

Yet the Muck Rack Daily remained only an email with no artifact on the web. We noticed our readers went as far as taking screenshots of the emails to share it on social media.

We recently quietly launched a new content system so that all of the content in the Muck Rack Daily email now lives on a beautiful section of our website called, well, the Muck Rack Daily (you can still get it as a daily email here). The posts are fully integrated with our directory of journalists and media outlets, as you can see on the left hand side of this article under "This Post Mentions".

We're also starting to include longer form articles about social journalism and PR edited by Jessica Lawlor in the Muck Rack Daily that are linked to from the email. Pitch her ideas at jessica.lawlor@muckrack.com.

In full disclosure, Muck Rack Daily is a gateway drug to the rest of Muck Rack. If you'd like to get your work and tweets included in the Daily, create a free journalist profile and portfolio on Muck Rack. To get email alerts whenever journalists tweet about to link to an article matching a given keyword, use Muck Rack Alerts.

I hope you'll join us in welcoming the Muck Rack Daily to the World Wide Web.

(Image: with phone via Shutterstock)

About the author

Cofounder/CEO of @MuckRack, @ShortyAwards and @Sawhorse. @VentureVoice host. Member of @Twitter's first name club. More at muckrack.com/gregory

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